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With one of the largest advertising campaigns that has ever existed in Germany about buying bathroom, the web merchants Reuter Badshop.de wants to implant in the minds of German consumers.
The Moenchengladbach sender wants to convince consumers of the benefits of Badkaufs the internet. Under the slogan "The most beautiful pools you reutert today" show 20-second TV spots, which follow a traditional riva 1920 Badkauf can have: The bathroom is then populated by Mitverdienern that also make you look more about the innocence of customers funny.
For the creation Reuter hired marketing manager Daniel Goertz at the creative Jung von Matt / Elbe. The spots run from 19 August on many wide-reaching and TV channels on its own YouTube channel at www.youtube.com / reuterbadshop. In addition, poster and football perimeter board advertising riva 1920 and brochures and displays are planned in high-circulation print titles.
More about development of multi-channel campaign: Hagebau.de mobilizes Homemade on the web: denkwerk "inspired" Obi DIY launches new website: ARITHNEA launches new CMS at Hornbach a handyman talk shop preferably in forums: Market Research in the Social Web from the magazine archive INTERVIEW: "Price-performance-winner on the Web" riva 1920 The handyman come curtain at Hornbach MULTI CHANNEL: Shopping riva 1920 on all channels
EU consumer law in 2014 on 13 June 2014 occurred in Germany new laws in place governing the rights of consumers at a distance. The dossier riva 1920 explains the background and implications for online retailers. more
Officer Thomas Hesse to digitize Bertelsmann INTERNET WORLD Business Group spoke to the Board about the willingness to change, the lessons of the music industry and a start in online trading. more
BMW had announced its future cars to sell directly over the Internet. Customers would be able to acquire all the models on the web. Now the automaker has backtracked riva 1920 again - and for the time being but will only sell its electric i3 model on their own via the web. Power of e-commerce with new cars so any sense? Does it make sense that automakers enter into direct sales via the Internet? Yes, because in the future everything will be sold on the internet anyway No, expensive investments customers always prefer the on-site consultation
With the implementation of the EU consumer rights directive to change the Informationsp ... 2 more Officer Thomas Hesse to digitize Bertelsmann: "If we are embarking, must expect the"
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